I don't like to shop for clothes. Whenever possible, I do it online -- saves the hassles of the crowds, the lines, the irksome music. Once or twice a year, I "gird up my loins" and hit Target to buy essentials (and try not to pass out when the bill ... well, reflects the fact that I only do this once or twice a year).
Yesterday was one of those days. I had to get a few essentials ... including the support variety. I had just been measured at Curves last week, so knew my exact size. Then I found this "Ultimate" line of Gillian & O'Malley for about $10, and was so excited about how soft they were I bought 2.
That's $20 I'll never get back. After only a day, I'm walking around with this welt on my ribcage, even though (a) it fit fine in the store and (2) it was precisely the same size as my other bras (which do not leave welts).
Soft, shmoft. I'm going back to Playtex!